About

I am a senior creative leader and visual effects specialist with over 20 years’ experience delivering accessible, user-centred design, visual storytelling, and brand development across global campaigns, film, and large-scale public service projects.

My expertise spans compositing and creative design in advertising, with a strong track record of leading multidisciplinary teams in agile environments. I integrate live-action, CGI, and motion graphics to produce visuals that are inclusive, consistent, and impactful for diverse audiences.

I’ve supervised VFX on set worldwide, advised on scripts and storyboards in pre-production, and developed brand-aligned design systems that work seamlessly across media formats. My innovations include introducing AI-assisted prototyping workflows that have cut delivery times by more than 50% while improving creative flexibility.

Outside of my commercial work, I’m passionate about mentoring emerging creatives, promoting diversity in the design industry, and pursuing my personal creative practice in portrait painting. As a long-time member of Julia Kay’s Portrait Party, my work has been featured in our book Portrait Revolution.

My portfolio showcases projects that reflect not just the scale and complexity of what I do, but also my commitment to making design inclusive, future-proof, and impactful.