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I am a senior visual effects supervisor and creative production leader with over 20 years delivering broadcast, digital and out-of-home work for global brands and public sector clients: from National Cyber Security Centre campaigns running across 2,000 billboard placements nationwide, to AI-enabled commercial pipelines for US and UK brands.

My work spans compositing, motion graphics, character design and large-format print; always working at the intersection of craft and production intelligence. I've led multidisciplinary teams of up to 20 artists at The Mill in London and Singapore, and I now supervise VFX at Rascal Post, where I designed the Flow Production Tracking system to bring structure to complex, multi-timezone projects.

In the last few years I have integrated AI tools — MidJourney, Weavy, Runway, Kling and others — into live commercial productions; not as a novelty, but as a practical way to solve briefs that traditional pipelines can't deliver within schedule or budget. The work still has to be good. The tools just change how you get there.

Outside of commercial work, I mentor emerging creatives and am passionate about promoting diversity in the industry. As a long-time member of Julia Kay's Portrait Party, my personal portrait practice sits alongside the commercial work — and my paintings have been featured in our book Portrait Revolution.